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  • Writer's pictureJack Dicker

What is CGI Rendering / Architectural CGI?

What is CGI Rendering?

CGI rendering / Architectural CGI is the art and science of converting three-dimensional models, crafted using sophisticated software, into stunningly lifelike or artistically stylised images. This process is pivotal in digital visualisation, allowing designers and artists to create images that range from the hyper-realistic to the imaginatively abstract.

Exterior CGI of a development in Exeter, Devon

The CGI Rendering Process

The process begins with meticulous 3D modelling, where objects are digitally sculpted, textured, and prepared for rendering. Lighting plays a critical role in this stage, where virtual lighting mimics real-world conditions to set the tone and mood of the scene.

Rendering is executed by render engines - powerful software capable of complex calculations that simulate how light interacts with objects. This phase considers various elements such as shadows, reflections, and material properties, culminating in the final visual output. The choice of render engine significantly influences the quality and realism of these images.

Rendering Techniques and Their Application

CGI rendering techniques are diverse, each catering to different requirements:

  •  - Real-Time Rendering: Favoured in interactive applications like gaming and virtual reality, this technique is designed for speed, enabling immediate image processing and enhancing user engagement.

  •  - Imagery Rendering: This method, preferred in high-quality film production and architectural visualisations, focuses on delivering the utmost detail and realism, without the constraints of immediate processing.

At Archilime, we specialise in using image rendering to provide clients with high-resolution images that showcase architectural designs in their best light, aiding in presentations, marketing, and decision-making processes.

CGI Rendering in Architectural Visualisation

The architectural industry benefits immensely from CGI rendering. It allows architects and designers to present conceptual designs in realistic settings, aiding clients in visualising the final outcome. This is where Archilime's expertise shines, as we blend technical skill with artistic flair to produce renders that are not only visually appealing but also accurate and informative.


CGI rendering stands at the forefront of digital visualisation, continually evolving to produce ever more realistic and engaging imagery. CGI rendering is not just a tool; it's a gateway to visual excellence, transforming ideas into tangible visuals that inform, persuade, and inspire.

Discover more about how Archilime's CGI rendering services can elevate your architectural projects by visiting our services (Services | Property Digital Marketing Agency Devon UK ( page.

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