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  • Writer's pictureJack Dicker

Getting property development branding

Updated: Nov 13, 2023


Business card mockup showing some designs

COMPANY AND DEVELOPMENT BRANDING

When it comes to property marketing, smart branding is the glue that holds everything together. It plays a critical role in driving successful marketing and sales, conveying to potential buyers the type of development you’ve created, its location, and its quality. All of this can be communicated before they even open the first page of your brochure. Getting property development branding.

With our services, we understand the immense value of branding and consider it the foundation for any successful marketing package. We believe that branding should be at the forefront of your mind from the very beginning, rather than an afterthought to tack on at the end.

Let us help you create a brand that highlights the unique qualities of your development and empowers potential buyers to envision the lifestyle they can enjoy in their new home. With our expertise in property marketing, you’ll be well on your way to building a thriving marketing campaign that attracts the right audience and delivers results.



a logo design graphic


BRANDING IS YOUR FIRST IMPRESSION

Branding is your opportunity to make a strong first impression on your potential clients. It’s a chance to showcase your passion and commitment to every aspect of your development, from the design to the finest detail.

Your branding speaks for you, welcoming prospective buyers through the front door before they even consider your homes. While it may be tempting to dismiss branding as trivial or unnecessary, a weak or ineffective brand can significantly hinder your sales efforts.

So, it’s essential to take a step back and evaluate what your current branding says about you. Does it truly convey the essence of your development, or is it falling short? Let us help you develop a branding strategy that accurately represents your vision, values, and unique selling points. With our expertise in property marketing, you can be confident that your branding will set the right tone for a successful sales campaign.



Sutton Orchard logo design brand


THE FOUNDATION OF YOUR DEVELOPMENT MARKETING

The high-quality CGIs we create for your development can vividly showcase what it feels like to stand inside your new home. These CGIs are not only engaging and realistic but can also be extended to provide full virtual tours, a powerful tool for property marketing.

However, you may feel that something is not quite right if you plug these stunning CGIs into a template website or generic brochure. While on the one hand, you have these incredible visuals, on the other hand, the platform you are displaying them on may not align with your brilliant, innovative vision for your development.

That’s why it’s crucial to ensure that your vision, branding, and marketing materials are all in harmony. When they work together seamlessly, you can create a cohesive message that sells your development far more effectively than a collection of disjointed elements.

Let us help you create a marketing package that showcases your development’s unique personality and captures the imagination of potential buyers. With our expertise in property marketing, we can help you stand out in a crowded market and achieve your sales goals.



Perrantide property development sales brochure


HOW WE DO BRANDING

Completing all of your development’s branding under the same roof means we can make sure the quality is high throughout. We can also take you on a comprehensive journey to create a brand that works to sell your development:

  1. Research – we start by researching your development, competitors, other brands with a similar feel or target audience, logo styles, and colours.

  2. Concepts – we create three different concepts for you to explore. You’ll see how we’ve gotten there and how they’ll look in your brochure, on hoardings, and on your website.

  3. Refinement – two rounds of amendments are incorporated so you can ask for tweaks to your chosen logo. We’ll work on it together until you’re completely happy with any thoughts explored during the process.

View your full logo pack – it contains a full range of print and digital formats along with brand guidelines as a reference to ensure the consistency of your future brand.



Horndon field site development brochure design


LET YOUR BRAND SPEAK FOR YOUR VISION

Our goal when developing your branding is to create that synergy between the intention of your development and its first visual impression.

We do this by bringing in elements of your development’s architectural design, the location, what you’ve told us about your passions, and more. It’s not just a template. It means something.

Our approach also ensures you understand why we’ve brought all those different ideas in, how we’ve used them, why they’re there, and makes you part of the process.



Chapel Wold site development in the midlands showing the brochure design


START SELLING RIGHT FROM THE START

Your branding says a lot about you and the homes you’ve created. It also complements and enhances every other part of your marketing package.

Branding that’s generic or cobbled together from a template is a box-ticking exercise. But branding that’s been carefully developed to be part of your vision is a powerful statement of your intent.

Even before a potential buyer opens the first page of your brochure or pours over your impressive CGIs, this kind of branding starts to do its work.

It introduces potential buyers to your vision. It empowers the rest of your marketing. And starts selling your development.




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