Providing potential buyers with the dream opportunity
Designing a marketing package for a property development is a full-rounded approach, building a reputation, communicating values and selling an aspiring lifestyle.
We did this for a new development in Blackawton, South Devon. Our full marketing suite included designing the development branding, a brochure where we conveyed this brand and a website that hosted all the other visualisation materials – animation, location film and CGIs. Every element helps tell the development; story – moreover, the lifestyle a buyer could have. Design for a property development.
The face of your brand
Greenslade is set in the rolling hills in an area of outstanding natural beauty, so this is what we focused on in the composition of the CGIs and the location film especially.
The design of the logo was the beginning of the story, created from getting to know our clients Ashman developments, and their vision. We researched nearby developments, competitors’ logos and other brands that communicated a logo which represented their landscape well.
The outcome was a square icon which was a window into graphic curved shapes in block colours representing the rolling hills. These are so characteristic of the location, view and lifestyle that it was the central theme we chose to represent within this marketing package.