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  • Writer's pictureJack Dicker

Naming a property development brand

Updated: Nov 13, 2023

Branding graphic showing the naming process


Are you embarking on a property marketing journey and need to create a captivating marketing package? Look no further than the power of a great name! Your development’s name is the cornerstone of your brand, setting the tone for your entire marketing strategy. Crafting the perfect name can be a challenge, but it’s essential to delve deeper than just jotting down some initial ideas. Your development’s name should not only be inspiring, but it should also communicate a message to potential buyers while aligning with the local area and your target audience. Naming a property development brand.

With our offering, we understand the significance of naming, and we believe it’s the first crucial step to a successful marketing package. Let us help you develop a name that tells the story of your development and captures the essence of the homes you’re building. With our assistance, your development’s name will resonate with your target market and set you on the path to a thriving marketing campaign.

screenshot of the location film from Bude


Your development is more than just a physical space; it embodies your unique style, location, ethos, and vision. And your name plays a significant role in conveying all of this, even without additional marketing efforts.

However, a poorly chosen name can have the opposite effect, setting you back before you even begin. A name that doesn’t align with your local area or target audience can instantly turn away potential buyers before they even read the first line of your brochure.

Don’t let a subpar name hinder your property marketing efforts. Let us help you craft a name that captures the essence of your development and resonates with your desired audience. With the right name, you’ll be one step closer to a successful marketing campaign that showcases your unique style, location, ethos, and vision.

Perrantide branding logo shown in blue


We help you communicate who you are to the buyer. So much of marketing your development rests on the strength of the name you’ve chosen that it’s worth making it the starting point of who you are as a brand.

Let us guide you through the marketing process right from the beginning. We’ll explore your aims, values and vision so that they’re present throughout your marketing.

In return, this lets you follow how the branding process works. You’ll be able to see where we’ve generated the themes and ideas from and how we’ve decided to develop them.


The naming process happens in a few important phases:

  1. Initial consultation – this fact-finding session gives us the chance to talk through your development with you, asking key questions that you might not have considered before.

  2. Research – we’ll go away and research three key areas we can grow ideas from. These might relate to the location, the history of the site, or other sources of inspiration.

  3. Presentation – then we present the ideas, research, and our preferred choice from each of these options to you.

Segment from Perrantide naming process


Naming is a crucial aspect of the property marketing process that can kickstart the design phase by asking essential questions about your development. Often, these are things that may not have been considered during the land exchange and planning procedures. Your development’s name serves as the foundation for your entire marketing strategy. Therefore, it’s critical to choose a name based on thorough research and an effective process.

Once you have the perfect name, we can help you create a brand that will showcase the unique qualities of your development and attract potential buyers, even before construction begins. With our expertise, you’ll be well on your way to a successful property marketing campaign that highlights the value of the homes you’re building.

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