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  • Writer's pictureJack Dicker

How important is social media for my business?

Updated: Nov 13, 2023


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ENCOURAGE BUYERS TO START ENGAGING WITH YOUR STORY

Like it or barely interact with it at all if you can help it, social media is, for property developers, one of the most powerful tools you have for selling the homes you’re building. How important is social media for my business?

You can use your social media presence to really connect with potential buyers. You can update them on the construction process. Sell the lifestyle. Count down to your homes hitting the market. Not to mention personally interact and build relationships with the people you want to sell to.

Even if you’re very familiar with it though, social media marketing for your development has to be done carefully if it’s going to work as intended.

Use our comprehensive social media services to ensure that the people who are interacting with your audience on social media really understand the homes you’re building, your ethos and values, and the lifestyle you’re trying to sell.



A brochure design ties in with your social media

Exterior CGI working with social media


SOCIAL MEDIA SELLS THE HOMES YOU’RE BUILDING

It’s all about making sure you’re reaching out to all of the different segments of your target audience using the marketing channels that they prefer.

Some of your audience may not be on social media. They might interact with you, your brand and your development through your brochure or your website.

But for the huge numbers of people who are on social media, this is an ideal channel to use to reach them and carry out meaningful interactions.

From updates on progress to answering questions to illuminating the local area, social media can get potential buyers to start engaging with the story of the homes you’re building. Selling your development before those homes even approach the market.


But for the huge numbers of people who are on social media, this is an ideal channel to use to reach them and carry out meaningful interactions.


From updates on progress to answering questions to illuminating the local area, social media can get potential buyers to start engaging with the story of the homes you’re building. Selling your development before those homes even approach the market.



An instagram page showing the grid and how a design can work


STAY ON BRAND AS YOU REACH OUT TO YOUR AUDIENCE

Of course, having those meaningful interactions and developing and implementing an entire social media strategy takes a great deal of expertise and a whole lot of time.

That’s where we come in. Using our social media services you’ll be able to reach out to your audience on Facebook, Instagram and other key platforms. Driving buyer interest and engagement with your development’s story prior to construction even getting underway.

Plus, because we have in-depth knowledge of your development, what your aims are, and what you’re trying to push, we convey it in a way that’s properly coherent with everything from your branding and values to your interior design.



HOW WE LEVERAGE THE POWER OF SOCIAL MEDIA FOR YOU

There’s a certain way we like to work that ensures your social media presence does everything you need it to: 1. Fact-finding – we start by getting to know you so we can properly capture your passion and vision. 2. Strategy – then we create a social media strategy to give you an overview of what we’re aiming to do. 3. Content plan – this shows you what we plan to post on your social accounts every month for the next six or twelve months, along with things like hashtags to be used and the days to post on.

4. Design overhaul – we get to work producing templates and graphics and writing the posts ready for publishing on schedule.

5. Post scheduling – finally, we set everything up so that your posts are scheduled to be published on time on all the right channels (usually Facebook, Instagram and LinkedIn).

That’s not all we do, of course. We can engage with other accounts on your behalf, commenting on other people’s posts and answering questions. We even interact with local venues and hotspots – such as the best local restaurants – to highlight the kind of lifestyle your potential buyers could soon be living.

You will also receive regular social media reports so you can easily tell how well it’s all going.



stovck photo showing happy family using social media


SOCIAL MEDIA FOR PROPERTY DEVELOPERS CONNECTS YOU WITH BUYERS

For property developers, social media is a powerful selling tool. It lets you reach out to huge numbers of people and interact with them in ways that other channels don’t always offer.

With us developing and managing your social media strategy for your development for you, you’ll know that your social media presence is a persuasive, personal, on-brand way of communicating everything about who you are and what your new homes offer to potential buyers.




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